Look forward.

We invest in companies that will transform life, work, and care for modern families.

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We invest early to magnify big ideas.

We back visionary leaders building breakthrough technology companies that reimagine life for modern families, from childbirth to end-of-life. Like us, the founders we partner with are inspired by their lived experiences – as parents and caregivers – to leverage technology to solve long overlooked challenges for families of all types.

Investment Areas

We are leading a new category of investment and entrepreneurship to revolutionize the future for families. These underserved and significant market opportunities fall under four categories:

The Future of Parenting & Family Life

Ideas that will empower parents and transform life for modern families.

Aging
Innovation

Innovation that will reimagine care & life for older adults.

Household
Optimization

Companies that will revolutionize daily living at home to make families more efficient and joyful.

Work-Life
Reimagined

Solutions to transform the future of work for working parents, caregivers, and families.

Meet the Team

Joanna Drake
Co-Founder & Managing Partner

Joanna is a Silicon Valley entrepreneur who built next-generation media technology companies including ReacTV, Moxi, and the award-winning cable network Current TV. In the last decade, she has been an entrepreneurial leader in the venture industry, including the first operator angel investor with Broadway Angels, a General Partner managing Core Ventures Group, a Co-Founder of RAISE Global, and an active leader in the ALL Raise movement. Joanna has served on over a dozen private start-up boards and several nonprofit boards, including venture philanthropy pioneer Full Circle Fund and prestigious female C-level membership organization C200. She resides in the Bay Area and is constantly humbled at home by up to four kids and a demanding Berner named Drake.

Julie Wroblewski
Co-Founder & Managing Partner

Julie spent over a decade as an investor and advisor with institutional-scale family offices and mission-focused organizations, including launching and leading the venture capital investment portfolio and strategy at Pivotal Ventures, an investment and incubation company created by Melinda French Gates to advance social progress in the United States. In her roles, Julie has invested in pre-revenue startups, category-defining companies, and industry-leading venture capital firms, and she’s built partnerships across sectors to seed innovation in emergent markets. She is a frequent speaker on purpose-driven venture capital, gender lens investing, and the care economy. Her interests as an investor have been shaped in part by her role as a family caregiver, and her earliest work experiences as a helicopter-certified EMT and caregiver for older adults and the disabled. Julie is a Kauffman Fellow and member of All Raise, and resides in Los Angeles with her family.

Our Partner Companies

We invest in visionary founders with bold ideas to reimagine life, work, and care for modern families. We are proud to partner with trailblazing entrepreneurs.

Big ideas
made bigger.

Magnifying the ideas, news & leadership of our portfolio companies and partners in family technology, the care economy, and venture capital.

Portfolio Company News

Market & Category Insights